About Me

Hi there! My name is Joël Kai Lenz, and I want to welcome you to my blog. As you might have guessed from the title, I enjoy discussing Bitcoin, FinTech, AI, and life in general.

I used to be a journalist, but eventually turned into a content writer and media consultant. Since December 2023, I have been the Head of Communications and public face for Relai, the number one Bitcoin app in Europe.

How did I get here?

I was always interested in technology and finance. Some of my family members have already worked in the finance industry. Although they were successful, the traditional finance path seemed dull. Technology just seemed more interesting. 

Granted, this was in 2012, arguably the height of the smartphone revolution and the beginning of many web applications. Besides school, I was curious and taught myself the basics of web development. 

The first big fintech and exciting project was Klarna. I read about it in late 2012 while researching for a school paper. I was looking for different payment solutions and how to integrate them into modern websites. 

PayPal was available, along with some credit card solutions. But these were not 100% native to the internet. However, I had a deadline and needed to submit my paper. If I had looked longer, I would have rediscovered Bitcoin. 

I did actually use Bitcoin in 2011, but that was just to convert cash into a digital form so I could book a flight to London. I completely forgot about it again. Did I mention that I paid 269 BTC for that flight? Crazy!

Okay, back to the story. I did use Bitcoin once, but I was more interested in payment solutions. Eventually, I found my way back to Magic Internet Money when I stumbled across this article in the Guardian. The now-infamous Silk Road was described, and people were outraged about it.

Bitcoin, by now a household name among tech enthusiasts, was relatively new to everyday citizens. People would only compare it to gold tokens within World of Warcraft or any online game currency. 

This was interesting, as I saw an opportunity for another payment solution. I looked into it and found the Bitcoin whitepaper a few minutes later. My technical understanding was sufficient, allowing me to grasp its main message.

I was immediately hooked by the opportunity to use a protocol to pay for something online. Therefore, I spent the next three years trying to learn more about it and the upcoming fintechs in the world. To me, having a wallet on my iPhone and, later on, my bank account was magical! 

Freelance life started to become a reality!

2016 arrived, and I was gearing up to finish school and transition more into freelance work. Besides school, I ran some social media channels, as well as a newsletter, and started to like them just as much.

This would later lead to content writing and helping think tanks, agencies, and consultancies with their clients. One of those clients was a media outlet, which led me to consider journalism and reporting as a potential career path.

Fast-forward two more years, and we’re in the crypto winter of 2018. Bitcoin dropped hard, Ethereum was the new kid on the block but still had issues, and every ICO that took place wouldn’t survive in the long run.

At the same time, we also saw the rise of many fintech companies. Whether in Europe or the U.S., it seemed like I had found my calling: to write and report about social media, technology, cryptocurrency, and online protocols, just because I was interested in them, and no one on the team understood them.

I set out to invest some of my savings, which were maybe 200 bucks, in crypto and understand the technology. Initially, I was enthusiastic about Bitcoin because it was the first cryptocurrency. But I saw the use cases for some of the other altcoins. 

Granted, some of them simulate the current financial systems just as much. However, it was still interesting to explore topics such as stablecoins, smart contracts, and the potential of decentralized protocols.

However, after reviewing all these projects, I realized that most were still run by foundations or companies, which would contradict Satoshi Nakamoto's vision. Not something I liked, and it wasn't the point set out in the whitepaper.

Now, this doesn’t mean that every one of them is evil. I genuinely believe that some of these companies want to solve real-world problems. However, strangely, we want to build decentralized infrastructures while maintaining safeguards in place for companies or investors.

During this time, I also managed to work with some of these crypto or web3 projects and realized how many of them were in it to make money, which is a shame. I decided to focus on just one ecosystem. 

This was also the time when I realized that the political system was broken, and rather than focusing on the left-right narrative, I needed to find a school of thought that embraces questioning everything.

Inevitably, this led me to the Austrian School of Economics, Sound Money, and Libertarianism. Which is what I would categorize myself as today. Someone who knows the system is broken, mainly because of the fiat standard, and that we must take matters into our own hands to succeed.

What to expect in the near future

Although I’m a Bitcoin enthusiast, I realize we’re still far from achieving mass adoption. I used to be one of the obnoxious maxis, but I realized this doesn’t help anyone. Don’t get me wrong. I love Bitcoin and do everything I can to help push adoption forward.

But, instead of seeing Bitcoin as the solution to everything, I began questioning more of the narratives and exploring alternative solutions. One of them is FinTech, AI, and technology as a whole.

If we collaborate, Bitcoin can be integrated into our daily lives, bringing all its advantages. Instead of viewing it as an investment, we need to focus on its network effects and how it can be utilized in everyday life. 

Which is what I’m doing now. I still write content about Bitcoin and support Relai by offering the simplest Bitcoin app available. Making it super easy for anyone to get on board and start allocating to Bitcoin.

But besides Bitcoin, I’m also interested in other topics and emerging technologies. Although the majority of my writing focuses on Bitcoin, I also explore different aspects of technology that I find helpful.

With that in mind, I hope you’ll enjoy my articles and pick up something new each time you return. If you wish to get in touch with me, please don’t hesitate to reach out via Email, X, or LinkedIn.

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Information about motivation, disclaimers, and contact details can be found in the imprint